Apple targets LG phone users with exchange offers to compete with Samsung on its soil

Apple never compromises in its steps to increase its market share globally, and accordingly, the American company has provided special offers to LG phone owners, and this is to encourage them to exchange their old LG phones with new iPhones, and this is in the South Korean market, home of Samsung and LG.

Apple fights Samsung over LG owners

LG owns a large share of the South Korean market, and this is because it is its home country, and this share is certainly shared by Samsung, which shares the same homeland, at the moment Apple has successfully launched iPhone 12 phones in Korea, and it also opened its second largest store within the country in the capital. flood.

As we know, LG has made a tough decision to exit the smartphone market completely, so everyone who owns a LG phone will feel they need to change it, and that is why Apple will offer Trade-In replacement services to LG phone owners in the country.

Apple cooperated with a local telecom operator in South Korea to create this program, and accordingly to ignite competition, Apple will deduct up to 135 USD from the price of the iPhone when it is sold to the owner of the old LG phone, meaning that the company will evaluate the price of the customer's phone and then - in theory - add the price of 135 USD for the customer, which is equivalent to 150,000 KRW.

This is a very special step by Apple to acquire a sector of the South Korean market, but leaks and reports have confirmed that Samsung will also offer similar replacement offers, and Samsung’s opportunities may be greater because it is a local company on the one hand, and because it offers Android phones such as LG, and we do not forget that Samsung It controls 65% of this market.